J.A. Russell partnership

  • 18 September 2023
  • By Level Group New Zealand

Level Group New Zealand is proud to announce a new national supply partnership with J. A. Russell Ltd, a leading player in the electrical sector.

J. A. Russell Ltd is a 100% family-owned business that has been operating for over 70 years and established itself as a market leader in the New Zealand electrical wholesale industry.

Trading as Radcliffe Electrical in the South Island and J. A. Russell Ltd in the North Island, the business operates a network of 79 branches across the country, offering a diverse range of products to all sectors of the electrical industry including residential, commercial, industrial, networks and infrastructure. J. A. Russell Ltd also has specialist teams such as Data & Technology, Renewable Energy, HVAC and Lighting Solutions who offer technical expertise and design services to support their customers.

JAR Radcliffe Colour
IMG 4442 1

"J. A. Russell Ltd is excited to partner with Level Group New Zealand as we believe we share the same objective of helping our customers succeed and achieve their goals by providing compliant and innovative products, technical expertise and new technology and digital solutions to drive efficiency."

Shaun Davidson,
National Projects Manager, J. A. Russell Ltd

Level Group Australia Managing Director, Luke McCallum, said, “With a rich history and the largest electrical wholesale footprint in New Zealand, our partnership with J. A. Russell will provide Members with more opportunities to grow. The partnership is rooted in the shared values of both Level Group and J.A. Russell – a dedication to quality, innovation, and customer-centricity.”

Level Group and J.A. Russell anticipate a synergistic relationship that will not only serve Members' needs but also contribute to the overall advancement of the electrical industry in New Zealand.

Find out more about JA Russell here.

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