Level Group New Zealand Partners with J.A. Russell

  • 18 September 2023
  • By Level Group New Zealand

Level Group New Zealand is proud to announce a new national supply partnership with J. A. Russell Ltd, a leading player in the electrical sector.

J. A. Russell Ltd is a 100% family-owned business that has been operating for over 70 years and established itself as a market leader in the New Zealand electrical wholesale industry.

Trading as Radcliffe Electrical in the South Island and J. A. Russell Ltd in the North Island, the business operates a network of 80 branches across the country, offering a diverse range of products to all sectors of the electrical industry including residential, commercial, industrial, networks and infrastructure. J. A. Russell Ltd also has specialist teams such as Data & Technology, Renewable Energy, HVAC and Lighting Solutions who offer technical expertise and design services to support their customers.

JAR Radcliffe Colour
IMG 4442 1

"J. A. Russell Ltd is excited to partner with Level Group New Zealand as we believe we share the same objective of helping our customers succeed and achieve their goals by providing compliant and innovative products, technical expertise and new technology and digital solutions to drive efficiency."

Shaun Davidson,
National Projects Manager, J. A. Russell Ltd

Level Group Australia Managing Director, Luke McCallum, said, “With a rich history and the largest electrical wholesale footprint in New Zealand, our partnership with J. A. Russell will provide Members with more opportunities to grow. The partnership is rooted in the shared values of both Level Group and J.A. Russell – a dedication to quality, innovation, and customer-centricity.”

Level Group and J.A. Russell anticipate a synergistic relationship that will not only serve Members' needs but also contribute to the overall advancement of the electrical industry in New Zealand.

Find out more about J. A. Russell here.

Related Articles

Aerial view of McCain food processing facility in Timaru, New Zealand showing site infrastructure and plant layout

Electrical Switchboard Upgrade at McCain Food Processing Facility, Timaru

Level Electrical Geraldine and Temuka delivered a commercial switchboard upgrade at a McCain Foods facility, replacing aging infrastructure and maintaining power continuity during a critical shutdown window.

Read Article

21 May 2026

Completed electrical switchboard upgrade at Auckland District Court delivered by Level Electrical Morningside

Commercial Electrical Switchboard Upgrade at Auckland District Court, New Zealand

Level Electrical Morningside delivered a high-risk switchboard upgrade at Auckland District Court, completing a full building shutdown and installation within a single 48-hour window. 

Read Article

12 May 2026

Michael Brown and Lindsay Scott, Directors of Level Plumbing Mount Cotton, Queensland

New Member Announcement: Level Plumbing Mount Cotton Joins Level Group ANZ

Level Group ANZ welcomes Level Plumbing Mount Cotton, a Queensland-based plumbing business delivering project-focused commercial, industrial and residential services across South East Queensland.

Read Article

07 May 2026

Team and service vehicles at Carrick Plumbing & Roofing in Port Macquarie, part of the Level Group ANZ alliance

Level Plumbing Port Macquarie Joins Level Group ANZ

Carrick Plumbing & Roofing has joined Level Group Australia, strengthening the alliance’s presence in New South Wales. 

Read Article

05 May 2026

© 2026 Level Group NZ Ltd. All rights reserved. NZBN: 9429051120726